Dynamic hashtag ordering based on projected interest

ABSTRACT

A method, computer program product, and system includes a processor(s) obtaining a hashtag and analyzing the hashtag to identify components comprising the hashtag. The processor(s) generate sub-hashtags, where each of the sub-hashtags includes at least one component. The processor(s) obtain, over an Internet connection, via a user interface of a social media platform displayed on a first computing resource, an entry by a user comprising text and the hashtag. The processor(s) obtains from a second computing resource, a request from a second user to access the entry that includes parameters of the second user on the platform. The processor(s) determine that a sub-hashtag is most relevant to the second user. The processor(s) configure instructions to display a customized entry, where the customized entry includes the text and the relevant sub-hashtag for the second user. The processor(s) instruct the second computing resource to display the customized entry in its user interface.

BACKGROUND

Hashtags are a universally recognized way of connecting items on socialmedia and are used to map social output to ideas and concepts.Currently, hashtags require a significant amount of precision to workcorrectly. If related terms are used in a “tweet” or other socialchannel, there is no way to link the hashtags easily as separateconcepts, or to process their relationships as compilations. Also,between different groups, hashtags can mean slightly different thingsand occasionally people can even misinterpret their meanings. Thus,hashtags are likely far less effective than intended for aggregatingsentiments on similar subjects into effective conversations andinformation repositories.

SUMMARY

Shortcomings of the prior art are overcome and additional advantages areprovided through the provision of a method for dynamically generatingand displaying a customized hashtag. The method includes, for instance:obtaining, by one or more processors, over a communications connection,a hashtag; identifying, by the one or more processors, at least twolinguistic components comprising the hashtag; generating, by the one ormore processors, at least two sub-hashtags, wherein each of the at leasttwo sub-hashtags comprises at least one linguistic component of the atleast two linguistic components; obtaining, by the one or moreprocessors, over an Internet connection, via a user interface of asocial media platform displayed on a first computing resource, an entryby a user comprising text and the hashtag; obtaining, by the one or moreprocessors, over the Internet connection, from a second computingresource accessing the social media platform, a request from a seconduser to access the entry, wherein the request comprises parameters of aprofile of the second user on the social media platform; determining, bythe one or more processors, that a sub-hashtag of the at least twosub-hashtags is most relevant to the third user, wherein the determiningcomprises: inferring relationships between the parameters of the profileof the third user and the at least two linguistic components, andselecting the sub-hashtag associated with a more significantrelationship of the inferred relationships; configuring, by the one ormore processor, instructions to display a customized entry, wherein thecustomized entry comprises the text and the relevant sub-hashtag for thesecond user; and instructing, by the one or more processors, over theInternet connection, based on the instructions, the second computingresource to display the customized entry in the user interface of thesecond computing resource, wherein based on the instructing, the secondcomputing resource displays the customized entry in the user interfaceof the second computing resource.

Shortcomings of the prior art are overcome and additional advantages areprovided through the provision of a computer program product fordynamically generating and displaying a customized hashtag. The computerprogram product comprises a storage medium readable by a processingcircuit and storing instructions for execution by the processing circuitfor performing a method. The method includes, for instance: obtaining,by one or more processors, over a communications connection, a hashtag;identifying, by the one or more processors, at least two linguisticcomponents comprising the hashtag; generating, by the one or moreprocessors, at least two sub-hashtags, wherein each of the at least twosub-hashtags comprises at least one linguistic component of the at leasttwo linguistic components; obtaining, by the one or more processors,over an Internet connection, via a user interface of a social mediaplatform displayed on a first computing resource, an entry by a usercomprising text and the hashtag; obtaining, by the one or moreprocessors, over the Internet connection, from a second computingresource accessing the social media platform, a request from a seconduser to access the entry, wherein the request comprises parameters of aprofile of the second user on the social media platform; determining, bythe one or more processors, that a sub-hashtag of the at least twosub-hashtags is most relevant to the third user, wherein the determiningcomprises: inferring relationships between the parameters of the profileof the third user and the at least two linguistic components, andselecting the sub-hashtag associated with a more significantrelationship of the inferred relationships; configuring, by the one ormore processor, instructions to display a customized entry, wherein thecustomized entry comprises the text and the relevant sub-hashtag for thesecond user; and instructing, by the one or more processors, over theInternet connection, based on the instructions, the second computingresource to display the customized entry in the user interface of thesecond computing resource, wherein based on the instructing, the secondcomputing resource displays the customized entry in the user interfaceof the second computing resource.

Methods and systems relating to one or more aspects are also describedand claimed herein. Further, services relating to one or more aspectsare also described and may be claimed herein.

Additional features and advantages are realized through the techniquesdescribed herein. Other embodiments and aspects are described in detailherein and are considered a part of the claimed aspects.

BRIEF DESCRIPTION OF THE DRAWINGS

One or more aspects are particularly pointed out and distinctly claimedas examples in the claims at the conclusion of the specification. Theforegoing and objects, features, and advantages of one or more aspectsare apparent from the following detailed description taken inconjunction with the accompanying drawings in which:

FIG. 1 is a workflow illustrating certain aspects of embodiments of thepresent invention;

FIG. 2 is an illustration of certain aspects of embodiments of thepresent invention;

FIG. 3 is a scree/elbow plot that can be utilized to graphicallyillustrate which sub-hashtags have the highest variance, in accordancewith one or more aspects of embodiments of the present invention;

FIG. 4 is a principal component analysis of a multivariate Gaussiandistribution, in accordance with one or more aspects of embodiments ofthe present invention;

FIG. 5 is an illustration of certain aspects of embodiments of thepresent invention;

FIG. 6 depicts one embodiment of a computing node that can be utilizedin a cloud computing environment;

FIG. 7 depicts a cloud computing environment according to embodiments ofthe present invention; and

FIG. 8 depicts abstraction model layers according to embodiments of thepresent invention.

DETAILED DESCRIPTION

The accompanying figures, in which like reference numerals refer toidentical or functionally similar elements throughout the separate viewsand which are incorporated in and form a part of the specification,further illustrate the present invention and, together with the detaileddescription of the invention, serve to explain the principles of thepresent invention. As understood by one of skill in the art, theaccompanying figures are provided for ease of understanding andillustrate aspects of certain embodiments of the present invention. Theinvention is not limited to the embodiments depicted in the figures.

As understood by one of skill in the art, program code, as referred tothroughout this application, includes both software and hardware. Forexample, program code in certain embodiments of the present inventionincludes fixed function hardware, while other embodiments utilize asoftware-based implementation of the functionality described. Certainembodiments combine both types of program code. One example of programcode, also referred to as one or more programs, is depicted in FIG. 6 asprogram/utility 40, having a set (at least one) of program modules 42,may be stored in memory 28.

Hashtags are keywords that are found within the body of text or added tothe end of updates in entries or postings on various social mediaplatforms. Placing a “#” symbol before a keyword signifies that it is ahashtag. Hashtags provide a gateway to searching social media in thesame way that keywords are aids to searching websites and databases. Onsocial media, users can add hashtags to text, video and/or imageupdates. Hashtags can be single words (e.g., #dog) or two or more wordsput together with no spacing between the individual words (e.g.,#dogshow).

Using hashtags in posts on social media sites allows like content to beaggregated, which can provide various benefits to social media users, aswell as to the creators of the content. For example, consistent use ofhashtags can enable a social media user to increase viewership of his orher content. For example, when a user performs a search using words thatare similar to keywords, the search can assist the user in discoveringrelevant content. Content located in such a search can then become partof a trending conversation, which affords a content owner increasedviewership of his or her content.

Hashtags can also assist a content owner in a commercial context becauseincreasing the visibility of content can help a content owner promote apoint of view, brand and/or product. For example, using hashtags insocial media enables a user to build followers. A self-styled authorityon a certain subject, such as stain removal, can use hashtags to helpusers find this authority's content, for example, when engaged withmultiple users in a conversation. A user can also utilize hashtags togenerate new prospects and create new customers. A user can monitor arelevant sub-set of hashtags and utilize these tags to navigate throughdifferent conversations and to different social media platforms, inorder to recognize relevant opportunities. For example, a user who is atailor could use a subset of hashtags related to crafting in order tofind users in need of custom tailoring for clothing. Certain hashtagswill trend at various times, so a user can monitor hashtags that arecurrently prevalent to recognize customers with a present need forservices. This individual could use a similar set of hashtags to trackcompetition.

Hashtags organize conversations around subjects. If a user searches asocial medium platform, including but not limited to, Twitter based onthe hashtag “#barbecue” the search results would bring up the mostrecent conversations on the subject. A user could save this search forreference later, discover people to follow, and/or answer a questionsomeone has on how to best barbecue fish on a grill. By searching on ahashtag, a user can convert a solitary web surfing experience into avirtual crowded room of people shouting into an organized chorus.

In order to experience the organizational benefits provided by hashtagson social media, the hashtags themselves must be reliable in identifyingrelated content. However, because creating hashtags is manual, issuesexist with the quality of the hashtags that are created, making itdifficult to find and unite users and content under relevant tags.Various embodiments of the present invention may address thisshortcoming by providing systems, computer program products, and methodsthat connect multiple hashtag concepts, display one or many hashtags,consider the user who is viewing a tag when configuring a tag display,and enable efficient evaluation of relationships.

In order to address inconsistencies created by manual tagging and toprovide more meaningful connections between media and users on socialmedia platforms, embodiments of the present invention dynamicallycompile and create a combination (compilation) or “mashup” hashtag, thatcan be split into sub-hashtags, which display different hashtags basedon the preferences/history for a particular user. In an embodiment ofthe present invention, one or more programs executed by at least oneprocessor, generate a combination hashtag that contains two or morerelated concepts, in the form of a singular hashtag. However, when agiven user views this mashup hashtag in a social media environment, themashup hashtag appears to this user as being reduced to a sub-hashtag,i.e., one of the hashtags that comprises the mashup. The sub-hashtagthat appears is based on one or more programs analyzing the historicalpreferences of the user, as indicated, in one non-limiting example, inthe user's profile. To this end, in some embodiments of the presentinvention, one or more programs perform one or more of the followingfunctions: 1) receive a hashtag; 2) identify components comprising thehashtag; 3) generate stand-alone sub-hashtags based on the components;4) determine and rank a user's preferences; 5) select the hashtagcomponent combination that has the highest alignment with the user'shighest ranked preference(s); and 6) substitute the hashtag with asub-hashtag, formed by the selected component combination (in mediaviewed by the user, including communications with the user, such asmessages to the user on a social media platform).

Embodiments of the present invention may include various aspects thatprovide advantages over existing hashtag-related technologies. Forexample, in embodiments of the present invention, one or more programsexecuted by at least one processing circuit dynamically compile and thencreate a compilation or mashup hashtag that can be split intosub-hashtags. The one or more programs then display different hashtagsbased on preferences and/or history for that particular user, who isviewing a given entry on a social media platform. Embodiments of thepresent invention also represent a customization that is specificallyrelevant to hashtags. Further, in embodiments of the present invention,one or more programs can automatically and dynamically select and grouphashtags.

Aspects of certain embodiments of the present invention are directed toimplementing certain improvements to social media platforms in order toenable more effective messaging, communications, and connections,through social media. This solution is enabled specifically by theutilization of the technology, including but not limited to,segmentation of hashtags and customized display of segments of thehashtags, based on individual user preferences and/or history, which canbe encompassed in parameters of the user's social media profile. Thisdynamic hashtagging of elements of social media increases the quality ofhashtagging and enables more efficient and effective content aggregationand user communication. An advantage of aspects of embodiments of thepresent invention, is that these embodiments provide a method, computerprogram product, and system for extending functionality of social mediaplatforms to optimize content aggregation and user communication. Thisadvantage is inextricably tied to computing at least because this aspectimproves the efficiency of social media as an electronic communicationtool by implementing specific functionality to facilitate electroniccommunication in a given environment. By implementing a type of hashtagquality assurance and flexibility, some embodiments of the presentinvention enable efficiencies that were formerly not possible. Thus,some embodiments of the present invention use dynamic hashtags andsub-hashtags, in accordance with user preferences and history on socialmedia platforms, to improve the efficacy of the platforms themselves.

In an embodiment of the present invention, one or more programs exploitprincipal component analysis (PCA), which is a statistical procedure, todetermine a related set of concepts or components to generatesub-hashtags from a parent concept (e.g., the full hashtag). PCAcomprises an orthogonal transformation to convert a set of observationsof possibly correlated variables into a set of values of linearlyuncorrelated variables called principal components. The number ofprincipal components is less than or equal to the number of originalvariables. Thus, in an embodiment of the present invention, the programcode exploits a parent concept to generate multiple sub-hashtags. Thistransformation is defined in such a way that the first principalcomponent has the largest possible variance (that is, accounts for asmuch of the variability in the data as possible), and each succeedingcomponent in turn has the highest variance possible under the constraintthat it is orthogonal to the preceding components. The resulting vectorsare an uncorrelated orthogonal basis set. PCA is sensitive to therelative scaling of the original variables.

As aforementioned, in an embodiment of the present invention, one ormore programs generate a mashup hashtag that contains two or morerelated concepts in the form of a singular hashtag (e.g.,#July4barbequetips2016). When a particular user views the hashtag in asocial media environment, the compilation hashtag is reduced to a subsethashtag that would most resonate with the viewer, based on a profile ofthe user, including the user's history and preferences. However, whenthe originating user views the hashtag, the user can view the hashtaganalytics in a form that displays both cumulative concepts andsub-concepts. These components and sub-components are also referred toas components, as they can be semantic and/or linguistic components,including but not limited to, words, abbreviations of words, slangrepresentations of words, of varied lengths, including single letters.The components and sub-components utilized in aspects of embodiments ofthe present invention have meaning and are comprehended when used inoral and/or written communication.

In an embodiment of the present invention, one or more programscontinuously track the ongoing relationship between the compilationhashtag and sub-concepts. By generating a hashtag and displaying thehashtag differently based on user parameters (e.g., profile,preferences, history, etc.), the displayed hashtag is customized toresonate with the user more specifically than the original, arguablymore general, hashtag, would have resonated. The customization of thehashtag by the one or more programs impacts user interaction and enablesgreater user participation in social media platforms. Business userscould also benefit from this customization as the one or more programswould produce more comprehensive analytics by tracking the ongoingrelationship between the compilation hashtag and sub-concepts. Forexample, based on the tracking data, the one or more programs couldprovide business users with a comprehensive range of statistics withoututilizing more involved (and potentially expensive) trend analysistools.

FIG. 1 is a workflow 100 illustrating aspects of an embodiment of thepresent invention. In an embodiment of the present invention, one ormore programs executed by one or more processors obtain a hashtagconsisting of more than one component (110). In an embodiment of thepresent invention, the one or more programs obtain the hashtag over anInternet connection. The one or more program may obtain the hashtag froman entry of a user in a user interface of a social media platform. In anembodiment of the present invention, the component is a concept. Forexample, the one or more programs may obtain the hashtag#IBMCloudInterConnect2017. IBM® is a registered trademark ofInternational Business Machines Corporation, Armonk, N.Y., US. IBMInterConnect 2017 is a conference that is hosted by IBM® that isscheduled to provide hands-on training around certain cloud computingtechnologies, among other technologies.

In an embodiment of the present invention, one or more programs identifyand extract the components of the hashtag (120). In an embodiment of thepresent invention, the one or more programs extract the components ofthe hashtag by executing one or more natural language processing (NLP)algorithms. Each sub-hashtag includes a portion of the hashtag and therecan be overlaps between the portions. By executing NLP, the program codedirects artificial intelligence and/or computational linguistics toidentify the combination(s) of words that comprise the components of thehashtag.

In an embodiment of the present invention, based on the components, theone or more programs generate sub-hashtags (130). Thus, the one or moreprograms identify the hashtag as a combination of other hashtags anddynamically split the hashtag. FIG. 2 is an example 200 of how one ormore programs in an embodiment of the present invention extractcomponents from the hashtag, to generate multiple sub-hashtags.

As illustrated in FIG. 2, one or more programs obtain a hashtag,#IBMCloudInterConnect2017 210. From this hashtag 210, the one or moreprograms generate five sub-hashtags 220 a-220 e (the number of hashtagsgenerated is offered as a non-limiting example). The sub-hashtags 220a-220 e in this example are #IBM 220 a, #IBMCloud 220 b, #Cloud 220 c,#InterConnect2017 220 d, and #IBMInterConnect2017 220 e.

As illustrated in FIG. 2 (as well as in FIG. 1), in an embodiment of thepresent invention, the one or more programs obtain the hashtag 210 viauser entry in a user interface 230 of a computing resource (e.g., FIG.1, 110). For example, a user may include the hashtag in a message. In anembodiment of the present invention, by entering the message with thehashtag, the user sends the message to a social media outlet, where thehashtag is processed and decomposed into sub-hashtags. To decompose thehashtag into sub-hashtags (e.g., FIG. 1, 120-130), in an embodiment ofthe present invention, the one or more programs that obtain the hashtag210 execute at a system layer 240. At the system layer 240, the one ormore programs generate the sub-hashtags 230 and in an embodiment of thepresent invention, while continuing to display the hashtag on the userinterface 230, such that the hashtag 210 remains composed on the userinterface layer 230, the one or more programs link each elementcomprising the sub-hashtags 220 a-220 e, to a back end.

Returning to FIG. 1, in an embodiment of the present invention, the oneor more programs obtain an entry (e.g., a posting and/or a message) on asocial media platform with the hashtag (140). In an embodiment of thepresent invention, a user interacts with the social media platform overa communications connection and utilizes, for example, the Internet. Inan embodiment of the present invention, the user may utilize a mobiledevice to interact with the social media platform and the one or moreprograms generate a user interface (e.g., a thin client), through whichthe one or more programs obtain an entry from a user. In an embodimentof the present invention, the one or more programs evaluate parametersof the entry of the user and suggest the hashtag to the user. In anotherembodiment of the present invention, the one or more programsautomatically populate the hashtag upon evaluating the parameters of theentry.

The one or more programs receive a request to access the entry on thesocial media platform by a second user (150). In an embodiment of thepresent invention the one or more programs determine that the requestoriginated from a new user. For example, the one or more programs mayverify that the request originates from a different account and/orprofile on the social media platform than the account and/or profile ofthe entry. However, the one or more programs may also query elements ofthe Internet of Things (IoT) to identify the second user. Embodiments ofthe present invention utilize aspects of the IoT and smart sensorswithin a communications network to develop and implement a moreefficient approach to identifying individuals utilizing social mediaplatforms. As understood by one of skill in the art, the IoT is a systemof interrelated computing devices, mechanical and digital machines,objects, animals and/or people that are provided with unique identifiersand the ability to transfer data over a network, without requiringhuman-to-human or human-to-computer interaction. These communicationsare enabled by smart sensors, which include, but are not limited to,both active and passive radio-frequency identification (RFID) tags,which utilize electromagnetic fields to identify automatically and totrack tags attached to objects and/or associated with objects andpeople. Because the smart sensors carry unique identifiers, a computingsystem that communicates with a given sensor can identify where thesource of the information. Thus, in certain embodiments of the presentinvention, the one or more programs can identify the second user bylocating a smart sensor, such as an RFID, within the vicinity of thisuser and communicating over an Internet connection with the smartsensor, to obtain information identifying the user.

Returning to FIG. 1, in some embodiments of the present invention, theone or more programs determine which sub-hashtag is relevant to the userby locating a profile of the second user, based, for example, onidentifying the second user and scrutinizing the profile (160). In someembodiments of the present invention, one or more programs determinethat a sub-hashtag is (most) relevant to a user by inferringrelationships between parameters a profile of the user and each of thecomponents of the hashtag. The one or more programs may then select thesub-hashtag associated with a more significant relationship of theinferred relationships.

Referring to FIG. 1, the one or more programs display the entry to thesecond user with the determined sub-hashtag (170). In an embodiment ofthe present invention, the one or more programs display the entry on theuser interface of the social media platform. In an embodiment of thepresent invention, the one or more programs identify the user, forexample, based on cookies, login information, and/or other dataavailable from the social media platform and/or the browser utilized todisplay the user interface, to customize the display of the hashtag forthe second user. When the user requests to view the entry, thisinformation, based upon which the one or more programs identify theuser, may be part of the request.

In some embodiments of the present invention, in order to display theentry to the second user with the determined sub-hashtag (170), the oneor more programs configure instructions to display the entry to the userwith the sub-hashtag. Over an Internet connection, the one or moreprograms instruct the second computing resource to display the entrywith the sub-hashtag (to the second user).

In certain embodiments of the present invention the one or more programsexecute on a single computing node, including but not limited to, on apersonal computing devices, such as a smartphone. In these embodimentsof the present invention, one or more programs: obtain a hashtagconsisting of more than one component; identify and extract thecomponents of the hashtag; generate sub-hashtags; obtain an entry on asocial media platform with the hashtag; receive a request to access theentry on the social media platform by a second user; determine whichsub-hashtag is relevant to the second user; and display the entry to thesecond user with the determined sub-hashtag, all on this computingdevice.

Thus, using both FIG. 1 and FIG. 2 to illustrate aspects of anembodiment of the present invention, when the original user described inFIG. 1 views his or her entry on the social media platform, the one ormore programs display the hashtag 210 (FIG. 2). However, when the seconduser described in FIG. 1 views the entry, the one or more programsselect and display a sub-hashtag 220 a-220 e. For example, instead ofviewing the hashtag #IBMCloudInterConnect2017, in accordance with thedetermination of the one or more programs, the second user may view theentry with #InterConnect2017 instead of the original (mashup) hashtag.FIG. 1 includes two users as an example, however, the one or moreprograms in an embodiment of the present invention repeat determinationsof relevant sub-hashtags to display, on a dynamic and custom basis, formultiple users. For example, an initial user may post the entry: “Comesee exciting news at #IBMCloudInterConnect2017.” The one or moreprograms may display this post to another user as: “Come see excitingnews at #IBMCloud.” The one or more programs may display this post toanother user as “Come see exciting news at #InterConnect2017.” In anembodiment of the present invention, the one or more programs can alterthe ordering, as well as the sub-hashtag display, to ensure closeness touser preferences.

Returning to FIG. 1, in an embodiment of the present invention, the oneor more programs executed a PCA to determine which sub-hashtag isrelevant to the user (160). In the PCA, the one or more programsdetermine which term in the hashtag (e.g., FIG. 2, 210) is mostrepresentative of an overall area of interest for a particular user. Theuser profile may include a cumulative understanding of the interests ofthe user. Interests of a given user may be based on history,preferences, etc. The one or more programs utilize this data to inferwhich components (e.g., FIG. 2, 220 a-220 e) have the highest varianceand the one or more programs determine an order for the terms. FIG. 3 isa scree/elbow plot 300 that can graphically illustrates whichsub-hashtags (e.g., terms, components) have the highest variance, in onenon-limiting example. In certain embodiments of the present invention,the one or more programs utilize the co-variance of a singular term overtime to determine which tuples/series of tags are best representative ofa given area of interest for a user.

FIG. 4 illustrates a PCA executed by one or more programs in certainembodiments of the present invention. As understood by one of skill inthe art and illustrated in FIG. 4, the one or more programs execute aPCA of a multivariate Gaussian distribution centered at (1,3) with astandard deviation of 3 in roughly the (0.866, 0.5) direction and of 1in the orthogonal direction 400. The vectors shown are the eigenvectorsof the covariance matrix, scaled by the square root of the correspondingeigenvalue, and shifted so their tails are at the mean.

In an embodiment of the present invention, the one or more programsproduce a template for use in generating sub-hashtags from prospectiveadditional hashtags. The one or more programs generate this templatebased on completing the generation of sub-hashtags from a given hashtag,for example, #IBMCloudInterConnect2017. For example, FIG. 2 demonstrateshow one or more programs generate sub-hashtags #IBM 220 a, #IBMCloud 220b, #Cloud 220 c, #InterConnect2017 220 d, #IBMInterConnect2017 220 efrom hashtag #IBMCloudInterConnect2017 210. In an embodiment of thepresent invention, the one or more programs obtain the hashtag#IBMCloudInterConnect2017 and determine, for example, based on NLP, thatthe components of the hashtag comprise different types of terms, thus,the one or more programs map #IBMCloudInterConnect2017 to#CompanyTopicEventYear. Thus, the one or more programs generatesub-hashtags of this template hashtag: #Company, #CompanyTopic, #Topic,#CompanyEventYear, #EventYear. To simplify application of a template, inan embodiment of the present invention, when the one or more programsobtain a hashtag (e.g., FIG. 1, 110), the one or more programs convertthe hashtag to a format of an existing template. FIG. 5 is an example ofa template that can be created based on the example given in FIG. 2. Forease of understanding, FIG. 5 follows the same numbering schemes as FIG.2.

FIG. 5 demonstrates how, in an embodiment of the present invention, oneor more programs dynamically compile and create a combination or mashuphashtag, which can be split into sub-hashtags. One or more programsobtain a hashtag and revise the hashtag to fit a template, including butnot limited to, the hashtag template 510 of FIG. 5. Based on generatinga hashtag that conforms to the hashtag template 510, the one or moreprograms generate sub-hashtags from the sub-hashtag templates 520 a-520e.

To generate the template approach of FIG. 5, in an embodiment of thepresent invention, the one or more programs obtain additional metaand/or perform additional contextual analysis, in order to package thecomponents a hashtag (e.g., FIG. 2, 210) as a form of hashtag template(e.g., FIG. 5, 510). The one or more programs can apply templatesgenerated as out of the box solutions in other fields and realms. In anembodiment of the present invention, the program code determines theefficacy of a given template based on executing a machine learningalgorithm. The machine learning algorithm may score the inputs,numerically, on a given scale, to determine the efficacy of thetemplate.

In some embodiments of the present invention, the one or more programscan utilize different parameters to determine which sub-hashtag todisplay to a given user. For example, the one or more programs may basethe determination of the current interests of a user on the user'ssocial media profile. However, in addition to looking at projectinginterests of the user today, the one or more programs and/or the usercould select a previous date/year upon which to base the user's interestprojections. This historic selection could also be considered, based onthe context of the post. For example, when a user posts a “throwback”photo, (e.g., a photo from a high school event) the one or more programsmay display a sub-hashtag to another user, based on that user'sinterests at the time of the photo, rather than at present.

In some embodiments of the present invention, the one or more programschange the displayed hashtags for the initial user, based on changes inthe profile (e.g., preferences, interests) of that user. When displayinga hashtag, the one or more programs may consider the timing of aphoto/post as a factor in selecting the hashtags. The one or moreprograms may alter the hashtags of previous posts to reflect currentinterests of a user. Thus, when the user scrolls through his or herhistory of social media, the hashtags change dynamically, according tothe user's current interests.

Embodiments of the present invention include a computer-implementedmethod, a computer program product, and a system that perform a methodin which one or more programs executed by one or more processors,obtain, a hashtag over a communications connection. The one or moreprograms identify at least two linguistic components comprising thehashtag. The one or more programs generate at least two sub-hashtags,where each of the at least two sub-hashtags includes at least onelinguistic component of the at least two linguistic components. The oneor more programs obtain, over an Internet connection, via a userinterface of a social media platform displayed on a first computingresource, an entry by a user including text and the hashtag. The one ormore programs obtain, over the Internet connection, from a secondcomputing resource accessing the social media platform, a request from asecond user to access the entry, where the request includes parametersof a profile of the second user on the social media platform. The one ormore programs determine that a sub-hashtag of the at least twosub-hashtags is most relevant to the third user, where the determiningincludes: inferring relationships between the parameters of the profileof the third user and the at least two linguistic components, andselecting the sub-hashtag associated with a more significantrelationship of the inferred relationships. The one or more programsconfigure instructions to display a customized entry, where thecustomized entry includes the text and the relevant sub-hashtag for thesecond user. The one or more programs instruct, over the Internetconnection, based on the instructions, the second computing resource todisplay the customized entry in the user interface of the secondcomputing resource. In some embodiments of the present invention, basedon receiving the instructing, the second computing resource displays thecustomized entry in the user interface of the second computing resource.

In one or more aspects of embodiments of the present invention, thehashtag includes a text string and the least two linguistic componentseach include a portion of the text string. In one or more aspects ofembodiments of the present invention, at least two linguistic componentsof the least two linguistic components include a common portion of thetext string.

In one or more aspects of embodiments of the present invention,identifying the at least two linguistic components includes executing anatural language processing algorithm of a text string comprising thehashtag. The natural language processing may include, but is not limitedto, artificial intelligence and/or computational linguistics.

In one or more aspects of embodiments of the present invention,generating at least two sub-hashtags includes executing a principalcomponent analysis to determine a related set of concepts based on theat least two linguistic components to generate sub-hashtags from thehashtag.

In one or more aspects of embodiments of the present invention, themethod includes one or more programs obtaining, over the Internetconnection, from a third computing resource accessing the social mediaplatform, a request from a third user to access the entry, wherein therequest comprises parameters of a profile of the third user on thesocial media platform. The one or more programs determined that asub-hashtag of the at least two sub-hashtags is most relevant to thethird user. This determination includes the one or more programsinferring relationships between the parameters of the profile of thethird user and the at least two linguistic components, and selecting thesub-hashtag associated with a more significant relationship of theinferred relationships. The one or more programs configure instructionsto display a customized entry for the third user, where the customizedentry for the third user comprises the text and the relevant sub-hashtagfor the third user. The one or more programs, over the Internet,instruct the second third computing resource to display the customizedentry in the user interface of the third computing resource. In someembodiments of the present invention, based on based on receiving theinstructing, the third computing resource displays this customized entryin the user interface of the third computing resource.

In one or more aspects of embodiments of the present invention, therelevant sub-hashtag for the second user and the relevant sub-hashtagfor the third user include a common sub-hashtag of the at least twohashtags. In one or more aspects of embodiments of the presentinvention, the relevant sub-hashtag for the second user and the relevantsub-hashtag for the third user include different sub-hashtags of the atleast two hashtags.

In one or more aspects of embodiments of the present invention, wheredetermining that a sub-hashtag of the at least two sub-hashtags is mostrelevant to the second user includes identifying the second user.

In one or more aspects of embodiments of the present invention, theparameters of the profile include historical entries of the second useron the social media platform during a pre-defined period of time.

In one or more aspects of embodiments of the present invention, the oneor more programs also identify historical entries by the second user onthe social media platform with historical hashtags similar to thehashtag. Additionally, the one or more programs update the historicalhashtags to the sub-hashtag, wherein a subsequent user accessing anentry of the historical entries views the sub-hashtag. In someembodiments of the present invention, this update include the one ormore programs replacing each of the historical hashtags with thesub-hashtag.

Referring now to FIG. 6, a schematic is pictured that is an example of acomputing node, which can be a cloud computing node 10. Cloud computingnode 10 is only one example of a suitable cloud computing node and isnot intended to suggest any limitation as to the scope of use orfunctionality of embodiments of the invention described herein.Regardless, cloud computing node 10 is capable of being implementedand/or performing any of the functionality set forth hereinabove. In anembodiment of the present invention, the one or more programs generatingthe sub-hashtags can be understood as executing on a cloud computingnode 10 (FIG. 6) and if not a cloud computing node 10, then one or moregeneral computing node that includes aspects of the cloud computing node10.

In cloud computing node 10 there is a computer system/server 12, whichis operational with numerous other general purpose or special purposecomputing system environments or configurations. Examples of well-knowncomputing systems, environments, and/or configurations that may besuitable for use with computer system/server 12 include, but are notlimited to, personal computer systems, server computer systems, thinclients, thick clients, handheld or laptop devices, multiprocessorsystems, microprocessor-based systems, set top boxes, programmableconsumer electronics, network PCs, minicomputer systems, mainframecomputer systems, and distributed cloud computing environments thatinclude any of the above systems or devices, and the like.

Computer system/server 12 may be described in the general context ofcomputer system-executable instructions, such as program modules, beingexecuted by a computer system. Generally, program modules may includeroutines, programs, objects, components, logic, data structures, and soon that perform particular tasks or implement particular abstract datatypes. Computer system/server 12 may be practiced in distributed cloudcomputing environments where tasks are performed by remote processingdevices that are linked through a communications network. In adistributed cloud computing environment, program modules may be locatedin both local and remote computer system storage media including memorystorage devices.

As shown in FIG. 6, computer system/server 12 that can be utilized ascloud computing node 10 is shown in the form of a general-purposecomputing device. The components of computer system/server 12 mayinclude, but are not limited to, one or more processors or processingunits 16, a system memory 28, and a bus 18 that couples various systemcomponents including system memory 28 to processor 16.

Bus 18 represents one or more of any of several types of bus structures,including a memory bus or memory controller, a peripheral bus, anaccelerated graphics port, and a processor or local bus using any of avariety of bus architectures. By way of example, and not limitation,such architectures include Industry Standard Architecture (ISA) bus,Micro Channel Architecture (MCA) bus, Enhanced ISA (EISA) bus, VideoElectronics Standards Association (VESA) local bus, and PeripheralComponent Interconnect (PCI) bus.

Computer system/server 12 typically includes a variety of computersystem readable media. Such media may be any available media that isaccessible by computer system/server 12, and it includes both volatileand non-volatile media, removable and non-removable media.

System memory 28 can include computer system readable media in the formof volatile memory, such as random access memory (RAM) 30 and/or cachememory 32. Computer system/server 12 may further include otherremovable/non-removable, volatile/non-volatile computer system storagemedia. By way of example only, storage system 34 can be provided forreading from and writing to a non-removable, non-volatile magnetic media(not shown and typically called a “hard drive”). Although not shown, amagnetic disk drive for reading from and writing to a removable,non-volatile magnetic disk (e.g., a “floppy disk”), and an optical diskdrive for reading from or writing to a removable, non-volatile opticaldisk such as a CD-ROM, DVD-ROM or other optical media can be provided.In such instances, each can be connected to bus 18 by one or more datamedia interfaces. As will be further depicted and described below,memory 28 may include at least one program product having a set (e.g.,at least one) of program modules that are configured to carry out thefunctions of embodiments of the invention.

Program/utility 40, having a set (at least one) of program modules 42,may be stored in memory 28 by way of example, and not limitation, aswell as an operating system, one or more application programs, otherprogram modules, and program data. Each of the operating system, one ormore application programs, other program modules, and program data orsome combination thereof, may include an implementation of a networkingenvironment. Program modules 42 generally carry out the functions and/ormethodologies of embodiments of the invention as described herein.

Computer system/server 12 may also communicate with one or more externaldevices 14 such as a keyboard, a pointing device, a display 24, etc.;one or more devices that enable a user to interact with computersystem/server 12; and/or any devices (e.g., network card, modem, etc.)that enable computer system/server 12 to communicate with one or moreother computing devices. Such communication can occur via Input/Output(I/O) interfaces 22. Still yet, computer system/server 12 cancommunicate with one or more networks such as a local area network(LAN), a general wide area network (WAN), and/or a public network (e.g.,the Internet) via network adapter 20. As depicted, network adapter 20communicates with the other components of computer system/server 12 viabus 18. It should be understood that although not shown, other hardwareand/or software components could be used in conjunction with computersystem/server 12. Examples include, but are not limited to: microcode,device drivers, redundant processing units, external disk drive arrays,RAID systems, tape drives, and data archival storage systems, etc.

It is to be understood that although this disclosure includes a detaileddescription on cloud computing, implementation of the teachings recitedherein are not limited to a cloud computing environment. Rather,embodiments of the present invention are capable of being implemented inconjunction with any other type of computing environment now known orlater developed.

Cloud computing is a model of service delivery for enabling convenient,on-demand network access to a shared pool of configurable computingresources (e.g., networks, network bandwidth, servers, processing,memory, storage, applications, virtual machines, and services) that canbe rapidly provisioned and released with minimal management effort orinteraction with a provider of the service. This cloud model may includeat least five characteristics, at least three service models, and atleast four deployment models.

Characteristics are as follows:

On-demand self-service: a cloud consumer can unilaterally provisioncomputing capabilities, such as server time and network storage, asneeded automatically without requiring human interaction with theservice's provider.

Broad network access: capabilities are available over a network andaccessed through standard mechanisms that promote use by heterogeneousthin or thick client platforms (e.g., mobile phones, laptops, and PDAs).Resource pooling: the provider's computing resources are pooled to servemultiple consumers using a multi-tenant model, with different physicaland virtual resources dynamically assigned and reassigned according todemand. There is a sense of location independence in that the consumergenerally has no control or knowledge over the exact location of theprovided resources but may be able to specify location at a higher levelof abstraction (e.g., country, state, or datacenter). Rapid elasticity:capabilities can be rapidly and elastically provisioned, in some casesautomatically, to quickly scale out and rapidly released to quicklyscale in. To the consumer, the capabilities available for provisioningoften appear to be unlimited and can be purchased in any quantity at anytime.

Measured service: cloud systems automatically control and optimizeresource use by leveraging a metering capability at some level ofabstraction appropriate to the type of service (e.g., storage,processing, bandwidth, and active user accounts). Resource usage can bemonitored, controlled, and reported, providing transparency for both theprovider and consumer of the utilized service.

Service Models are as follows:

Software as a Service (SaaS): the capability provided to the consumer isto use the provider's applications running on a cloud infrastructure.The applications are accessible from various client devices through athin client interface such as a web browser (e.g., web-based e-mail).The consumer does not manage or control the underlying cloudinfrastructure including network, servers, operating systems, storage,or even individual application capabilities, with the possible exceptionof limited user specific application configuration settings.

Platform as a Service (PaaS): the capability provided to the consumer isto deploy onto the cloud infrastructure consumer-created or acquiredapplications created using programming languages and tools supported bythe provider. The consumer does not manage or control the underlyingcloud infrastructure including networks, servers, operating systems, orstorage, but has control over the deployed applications and possiblyapplication hosting environment configurations.

Infrastructure as a Service (IaaS): the capability provided to theconsumer is to provision processing, storage, networks, and otherfundamental computing resources where the consumer is able to deploy andrun arbitrary software, which can include operating systems andapplications. The consumer does not manage or control the underlyingcloud infrastructure but has control over operating systems, storage,deployed applications, and possibly limited control of select networkingcomponents (e.g., host firewalls).

Deployment Models are as follows:

Private cloud: the cloud infrastructure is operated solely for anorganization. It may be managed by the organization or a third party andmay exist on-premises or off premises.

Community cloud: the cloud infrastructure is shared by severalorganizations and supports a specific community that has shared concerns(e.g., mission, security requirements, policy, and complianceconsiderations). It may be managed by the organizations or a third partyand may exist on-premises or off-premises.

Public cloud: the cloud infrastructure is made available to the generalpublic or a large industry group and is owned by an organization sellingcloud services.

Hybrid cloud: the cloud infrastructure is a composition of two or moreclouds (private, community, or public) that remain unique entities butare bound together by standardized or proprietary technology thatenables data and application portability (e.g., cloud bursting forload-balancing between clouds).

A cloud computing environment is service oriented with a focus onstatelessness, low coupling, modularity, and semantic interoperability.At the heart of cloud computing is an infrastructure that includes anetwork of interconnected nodes.

Referring now to FIG. 7, illustrative cloud computing environment 50 isdepicted. As shown, cloud computing environment 50 includes one or morecloud computing nodes 10 with which local computing devices used bycloud consumers, such as, for example, personal digital assistant (PDA)or cellular telephone 54A, desktop computer 54B, laptop computer 54C,and/or automobile computer system 54N may communicate. Nodes 10 maycommunicate with one another. They may be grouped (not shown) physicallyor virtually, in one or more networks, such as Private, Community,Public, or Hybrid clouds as described hereinabove, or a combinationthereof. This allows cloud computing environment 50 to offerinfrastructure, platforms and/or software as services for which a cloudconsumer does not need to maintain resources on a local computingdevice. It is understood that the types of computing devices 54A-N shownin FIG. 7 are intended to be illustrative only and that computing nodes10 and cloud computing environment 50 can communicate with any type ofcomputerized device over any type of network and/or network addressableconnection (e.g., using a web browser).

Referring now to FIG. 8, a set of functional abstraction layers providedby cloud computing environment 50 (FIG. 7) is shown. It should beunderstood in advance that the components, layers, and functions shownin FIG. 8 are intended to be illustrative only and embodiments of theinvention are not limited thereto. As depicted, the following layers andcorresponding functions are provided:

Hardware and software layer 60 includes hardware and softwarecomponents. Examples of hardware components include: mainframes 61; RISC(Reduced Instruction Set Computer) architecture based servers 62;servers 63; blade servers 64; storage devices 65; and networks andnetworking components 66. In some embodiments, software componentsinclude network application server software 67 and database software 68.

Virtualization layer 70 provides an abstraction layer from which thefollowing examples of virtual entities may be provided: virtual servers71; virtual storage 72; virtual networks 73, including virtual privatenetworks; virtual applications and operating systems 74; and virtualclients 75.

In one example, management layer 80 may provide the functions describedbelow. Resource provisioning 81 provides dynamic procurement ofcomputing resources and other resources that are utilized to performtasks within the cloud computing environment. Metering and Pricing 82provide cost tracking as resources are utilized within the cloudcomputing environment, and billing or invoicing for consumption of theseresources. In one example, these resources may include applicationsoftware licenses. Security provides identity verification for cloudconsumers and tasks, as well as protection for data and other resources.User portal 83 provides access to the cloud computing environment forconsumers and system administrators. Service level management 84provides cloud computing resource allocation and management such thatrequired service levels are met. Service Level Agreement (SLA) planningand fulfillment 85 provide pre-arrangement for, and procurement of,cloud computing resources for which a future requirement is anticipatedin accordance with an SLA.

Workloads layer 90 provides examples of functionality for which thecloud computing environment may be utilized. Examples of workloads andfunctions which may be provided from this layer include: mapping andnavigation 91; software development and lifecycle management 92; virtualclassroom education delivery 93; data analytics processing 94;transaction processing 95; and generating and displaying dynamicsub-hashtags 96.

The present invention may be a system, a method, and/or a computerprogram product at any possible technical detail level of integration.The computer program product may include a computer readable storagemedium (or media) having computer readable program instructions thereonfor causing a processor to carry out aspects of the present invention.

The computer readable storage medium can be a tangible device that canretain and store instructions for use by an instruction executiondevice. The computer readable storage medium may be, for example, but isnot limited to, an electronic storage device, a magnetic storage device,an optical storage device, an electromagnetic storage device, asemiconductor storage device, or any suitable combination of theforegoing. A non-exhaustive list of more specific examples of thecomputer readable storage medium includes the following: a portablecomputer diskette, a hard disk, a random access memory (RAM), aread-only memory (ROM), an erasable programmable read-only memory (EPROMor Flash memory), a static random access memory (SRAM), a portablecompact disc read-only memory (CD-ROM), a digital versatile disk (DVD),a memory stick, a floppy disk, a mechanically encoded device such aspunch-cards or raised structures in a groove having instructionsrecorded thereon, and any suitable combination of the foregoing. Acomputer readable storage medium, as used herein, is not to be construedas being transitory signals per se, such as radio waves or other freelypropagating electromagnetic waves, electromagnetic waves propagatingthrough a waveguide or other transmission media (e.g., light pulsespassing through a fiber-optic cable), or electrical signals transmittedthrough a wire.

Computer readable program instructions described herein can bedownloaded to respective computing/processing devices from a computerreadable storage medium or to an external computer or external storagedevice via a network, for example, the Internet, a local area network, awide area network and/or a wireless network. The network may comprisecopper transmission cables, optical transmission fibers, wirelesstransmission, routers, firewalls, switches, gateway computers and/oredge servers. A network adapter card or network interface in eachcomputing/processing device receives computer readable programinstructions from the network and forwards the computer readable programinstructions for storage in a computer readable storage medium withinthe respective computing/processing device.

Computer readable program instructions for carrying out operations ofthe present invention may be assembler instructions,instruction-set-architecture (ISA) instructions, machine instructions,machine dependent instructions, microcode, firmware instructions,state-setting data, configuration data for integrated circuitry, oreither source code or object code written in any combination of one ormore programming languages, including an object oriented programminglanguage such as Smalltalk, C++, or the like, and procedural programminglanguages, such as the “C” programming language or similar programminglanguages. The computer readable program instructions may executeentirely on the user's computer, partly on the user's computer, as astand-alone software package, partly on the user's computer and partlyon a remote computer or entirely on the remote computer or server. Inthe latter scenario, the remote computer may be connected to the user'scomputer through any type of network, including a local area network(LAN) or a wide area network (WAN), or the connection may be made to anexternal computer (for example, through the Internet using an InternetService Provider). In some embodiments, electronic circuitry including,for example, programmable logic circuitry, field-programmable gatearrays (FPGA), or programmable logic arrays (PLA) may execute thecomputer readable program instructions by utilizing state information ofthe computer readable program instructions to personalize the electroniccircuitry, in order to perform aspects of the present invention.

Aspects of the present invention are described herein with reference toflowchart illustrations and/or block diagrams of methods, apparatus(systems), and computer program products according to embodiments of theinvention. It will be understood that each block of the flowchartillustrations and/or block diagrams, and combinations of blocks in theflowchart illustrations and/or block diagrams, can be implemented bycomputer readable program instructions.

These computer readable program instructions may be provided to aprocessor of a general purpose computer, special purpose computer, orother programmable data processing apparatus to produce a machine, suchthat the instructions, which execute via the processor of the computeror other programmable data processing apparatus, create means forimplementing the functions/acts specified in the flowchart and/or blockdiagram block or blocks. These computer readable program instructionsmay also be stored in a computer readable storage medium that can directa computer, a programmable data processing apparatus, and/or otherdevices to function in a particular manner, such that the computerreadable storage medium having instructions stored therein comprises anarticle of manufacture including instructions which implement aspects ofthe function/act specified in the flowchart and/or block diagram blockor blocks.

The computer readable program instructions may also be loaded onto acomputer, other programmable data processing apparatus, or other deviceto cause a series of operational steps to be performed on the computer,other programmable apparatus or other device to produce a computerimplemented process, such that the instructions which execute on thecomputer, other programmable apparatus, or other device implement thefunctions/acts specified in the flowchart and/or block diagram block orblocks.

The flowchart and block diagrams in the Figures illustrate thearchitecture, functionality, and operation of possible implementationsof systems, methods, and computer program products according to variousembodiments of the present invention. In this regard, each block in theflowchart or block diagrams may represent a module, segment, or portionof instructions, which comprises one or more executable instructions forimplementing the specified logical function(s). In some alternativeimplementations, the functions noted in the blocks may occur out of theorder noted in the Figures. For example, two blocks shown in successionmay, in fact, be executed substantially concurrently, or the blocks maysometimes be executed in the reverse order, depending upon thefunctionality involved. It will also be noted that each block of theblock diagrams and/or flowchart illustration, and combinations of blocksin the block diagrams and/or flowchart illustration, can be implementedby special purpose hardware-based systems that perform the specifiedfunctions or acts or carry out combinations of special purpose hardwareand computer instructions.

The terminology used herein is for the purpose of describing particularembodiments only and is not intended to be limiting. As used herein, thesingular forms “a”, “an” and “the” are intended to include the pluralforms as well, unless the context clearly indicates otherwise. It willbe further understood that the terms “comprises” and/or “comprising”,when used in this specification, specify the presence of statedfeatures, integers, steps, operations, elements, and/or components, butdo not preclude the presence or addition of one or more other features,integers, steps, operations, elements, components and/or groups thereof.

The corresponding structures, materials, acts, and equivalents of allmeans or step plus function elements in the claims below, if any, areintended to include any structure, material, or act for performing thefunction in combination with other claimed elements as specificallyclaimed. The description of one or more embodiments has been presentedfor purposes of illustration and description, but is not intended to beexhaustive or limited to in the form disclosed. Many modifications andvariations will be apparent to those of ordinary skill in the art. Theembodiment was chosen and described in order to illustrate variousaspects and the practical application, and to enable others of ordinaryskill in the art to understand various embodiments with variousmodifications as are suited to the particular use contemplated.

What is claimed is:
 1. A computer-implemented method, comprising:obtaining, by one or more processors, over a communications connection,a hashtag; identifying, by the one or more processors, at least twolinguistic components comprising the hashtag, wherein the identifyingthe at least two linguistic components comprises executing a naturallanguage processing algorithm of a text string comprising the hashtag;generating, by the one or more processors, at least two sub-hashtags,wherein each of the at least two sub-hashtags comprises at least onelinguistic component of the at least two linguistic components;obtaining, by the one or more processors, over an Internet connection,via a user interface of a social media platform displayed on a firstcomputing resource, an entry by a user comprising text and the hashtag;obtaining, by the one or more processors, over the Internet connection,from a second computing resource accessing the social media platform, arequest from a second user to access the entry, wherein the requestcomprises parameters of a profile of the second user on the social mediaplatform; determining, by the one or more processors, that a sub-hashtagof the at least two sub-hashtags is most relevant to a third user,wherein the determining comprises: inferring relationships between theparameters of the profile of the third user and the at least twolinguistic components, and selecting the sub-hashtag associated with amore significant relationship of the inferred relationships;configuring, by the one or more processor, instructions to display acustomized entry, wherein the customized entry comprises the text andthe relevant sub-hashtag for the second user; and instructing, by theone or more processors, over the Internet connection, based on theinstructions, the second computing resource to display the customizedentry in the user interface of the second computing resource.
 2. Thecomputer-implemented method of claim 1, wherein based on receiving theinstructing, the second computing resource displays the customized entryin the user interface of the second computing resource.
 3. Thecomputer-implemented method of claim 1, wherein the hashtag comprises atext string and the least two linguistic components each comprise aportion of the text string.
 4. The computer-implemented method of claim3, wherein at least two linguistic components of the least twolinguistic components comprise a common portion of the text string. 5.The computer-implemented method of claim 1, the natural languageprocessing selected from the group consisting of: artificialintelligence and computational linguistics.
 6. The computer-implementedmethod of claim 1, wherein the generating at least two sub-hashtagscomprises executing a principal component analysis to determine arelated set of concepts based on the at least two linguistic componentsto generate sub-hashtags from the hashtag.
 7. The computer-implementedmethod of claim 1, further comprising: obtaining, by the one or moreprocessors, over the Internet connection, from a third computingresource accessing the social media platform, a request from a thirduser to access the entry, wherein the request comprises parameters of aprofile of the third user on the social media platform; determining, bythe one or more processors, that a sub-hashtag of the at least twosub-hashtags is most relevant to the third user, wherein the determiningcomprises: inferring relationships between the parameters of the profileof the third user and the at least two linguistic components, andselecting the sub-hashtag associated with a more significantrelationship of the inferred relationships; configuring, by the one ormore processor, instructions to display a customized entry for the thirduser, wherein the customized entry for the third user comprises the textand the relevant sub-hashtag for the third user; and instructing, by theone or more processors, over the Internet connection, based on theinstructions, the second computing resource to display the customizedentry for the third user in the user interface of the third computingresource.
 8. The computer-implemented method of claim 7, wherein basedon receiving the instructing, the third computing resource displays thecustomized entry in the user interface of the third computing resource.9. The computer-implemented method of claim 7, wherein the relevantsub-hashtag for the second user and the relevant sub-hashtag for thethird user comprise a common sub-hashtag of the at least two hashtags.10. The computer-implemented method of claim 8, wherein the relevantsub-hashtag for the second user and the relevant sub-hashtag for thethird user comprise different sub-hashtags of the at least two hashtags.11. The computer-implemented method of claim 1, wherein the determiningthat a sub-hashtag of the at least two sub-hashtags is most relevant tothe second user further comprises identifying the second user.
 12. Thecomputer-implemented method of claim 1, the parameters of the profilecomprises historical entries of the second user on the social mediaplatform during a pre-defined period of time.
 13. Thecomputer-implemented method of claim 1, further comprising: identifying,by the one or more processors, historical entries by the second user onthe social media platform with historical hashtags similar to thehashtag; and updating, by the one or more processors, the historicalhashtags to the sub-hashtag, wherein a subsequent user accessing anentry of the historical entries views the sub-hashtag.
 14. Thecomputer-implemented method of claim 13, wherein the updating thehistorical hashtags comprises replacing each of the historical hashtagswith the sub-hashtag.
 15. A computer program product comprising: acomputer readable storage medium readable by one or more processors andstoring instructions for execution by the one or more processors forperforming a method comprising: obtaining, by the one or moreprocessors, over a communications connection, a hashtag; identifying, bythe one or more processors, at least two linguistic componentscomprising the hashtag, wherein the identifying the at least twolinguistic components comprises executing a natural language processingalgorithm of a text string comprising the hashtag; generating, by theone or more processors, at least two sub-hashtags, wherein each of theat least two sub-hashtags comprises at least one linguistic component ofthe at least two linguistic components; obtaining, by the one or moreprocessors, over an Internet connection, via a user interface of asocial media platform displayed on a first computing resource, an entryby a user comprising text and the hashtag; obtaining, by the one or moreprocessors, over the Internet connection, from a second computingresource accessing the social media platform, a request from a seconduser to access the entry, wherein the request comprises parameters of aprofile of the second user on the social media platform; determining, bythe one or more processors, that a sub-hashtag of the at least twosub-hashtags is most relevant to a third user, wherein the determiningcomprises: inferring relationships between the parameters of the profileof the third user and the at least two linguistic components, andselecting the sub-hashtag associated with a more significantrelationship of the inferred relationships; configuring, by the one ormore processor, instructions to display a customized entry, wherein thecustomized entry comprises the text and the relevant sub-hashtag for thesecond user; and instructing, by the one or more processors, over theInternet connection, based on the instructions, the second computingresource to display the customized entry in the user interface of thesecond computing resource.
 16. The computer program product of claim 15,wherein the hashtag comprises a text string and the least two linguisticcomponents each comprise a portion of the text string.
 17. The computerprogram product of claim 16, wherein at least two linguistic componentsof the least two linguistic components comprise a common portion of thetext string.
 18. A system comprising: a memory; one or more processorsin communication with the memory; and program instructions executable bythe one or more processors via the memory to perform a method, themethod comprising: obtaining, by the one or more processors, over acommunications connection, a hashtag; identifying, by the one or moreprocessors, at least two linguistic components comprising the hashtag,wherein the identifying the at least two linguistic components comprisesexecuting a natural language processing algorithm of a text stringcomprising the hashtag; generating, by the one or more processors, atleast two sub-hashtags, wherein each of the at least two sub-hashtagscomprises at least one linguistic component of the at least twolinguistic components; obtaining, by the one or more processors, over anInternet connection, via a user interface of a social media platformdisplayed on a first computing resource, an entry by a user comprisingtext and the hashtag; obtaining, by the one or more processors, over theInternet connection, from a second computing resource accessing thesocial media platform, a request from a second user to access the entry,wherein the request comprises parameters of a profile of the second useron the social media platform; determining, by the one or moreprocessors, that a sub-hashtag of the at least two sub-hashtags is mostrelevant to a third user, wherein the determining comprises: inferringrelationships between the parameters of the profile of the third userand the at least two linguistic components, and selecting thesub-hashtag associated with a more significant relationship of theinferred relationships; configuring, by the one or more processor,instructions to display a customized entry, wherein the customized entrycomprises the text and the relevant sub-hashtag for the second user; andinstructing, by the one or more processors, over the Internetconnection, based on the instructions, the second computing resource todisplay the customized entry in the user interface of the secondcomputing resource.